Product Tank is a community of product enthusiasts. Last week, they organized a meet-up that raised up for discussion the issue of “dreaded” analytics, when it comes to building products.
The speakers talked from their own experience as product managers. They revealed several challenges and opportunities they have encountered, and the methodology behind these.
The first speaker, our own Alexandra Baban, gave us some valuable insight into the development of Calendis. It is a tool used for efficient appointment management. Calendis is designated for businesses in the field of dentistry or beauty centers, where they usually depend on an extensive client database and require appointments for the services provided. Alexandra was able to provide a thorough understanding of how analytics aided product development by surfacing information about potential areas for feature additions or improvements through the use of specific examples.
Shortly after, Catrinel Fratean, founder at Fotocolaj.ro, revealed the story of her journey as an “unproduct” manager. She talked about all the challenges she faced when building an online platform for making photo collages. In her case, closely following analytics, gave her insights that led to creating a strategy to distinguish her business from the competition. It also helped her promote it to the right audience.
And finally, Julian Padurariu talked about PONY, a car-sharing system. He is the entrepreneur who introduced the first car-sharing system in Romania. In the case of PONY, analytics turned out useful for many aspects such as:
- engaging early adopters,
- making them brand ambassadors,
- determining improvements for the mobile app,
- how to get a better pricing system.
Each of these captivating talks was followed by a short, but fruitful session of Q&As. Altogether the meet up proved to be useful for all the attendees.
