Product Discovery
Our product discovery process combines the effort of the BA team and the UX team, making sure that the product will reflect your business objectives, and also the needs of your users – a mandatory requirement for a product’s success.
- Who will use the app? Are there different targeted segments? Will the app need to accustom different user roles?
- Why would they use the app? What problems does the app solve? How would they benefit? Why not pick the competition?
- Are there conflicts between the business objectives and the users’ needs? Are the objectives supportive of the users? Would the usage behaviour support the objectives?
These are questions that need to be addressed in this phase, to avoid creating a product that brings little value to people and remains ignored.
We select and implement various techniques to find out more about our users, in order to know how to better address their needs, and ultimately your business needs.
TECHNIQUES TO FIND OUT MORE ABOUT OUR USERS
Custom surveys
We use surveys to find out about our users’ demographics, to find out their current issues and pain points or their general attitude about the app. Surveys allow us to quantify the results, therefore, a feature’s priority can be easily decided knowing the percentage of people that would benefit from it.
User interviews
We conduct formal and informal interviews in order to dig deeper in people’s attitudes, motivations and emotions, and clarify their needs and expectations. If a survey shows us a problem, an interview can reveal its causes, its implications and even possible solutions.
Card sorting
When we are dealing with apps targeted to specialists, card sorting is a great technique to find out more about their mental models and specific terminology. The more the app is able to reflect how they think, the easier would be for them to understand it, predict it and use it.
